Last week, we discussed Fuse’s podcast studio in Richland, Washington. We highlighted Kristy Shumway’s Tri-Citizens podcast as a great example of how podcasts can bring our community closer together.
Kristi got started with her podcast after Fuse received a grant from PNNL (the Pacific Northwest National Laboratory) to create the studio, thanks in large part to a grant proposal written by Amy Boaro.
Running a business in the internet age means using new and emerging media to reach a wider market than was ever previously possible. Podcasting is a medium that has increased in listenership by 25 percentage points in the past ten years, according to the PEW Research Center. Its listenership is predicted to continue to grow as smart phones and mobile devices become ubiquitous. As podcasting continues to grow, it becomes an ever more important tool for businesses to reach potential clients.
In the grant proposal for Fuse’s podcast studio, Amy points out that Fuse members recording podcasts in their homes often do not have access to recording and editing equipment that would give their podcasts polish. Recording in a professional studio helps make podcasts professional and compelling, and opens up new marketing channels for small businesses in the Tri-Cities.
Tune in again next week to learn more about the origins of the podcast studio at Fuse, and to find out what kind of equipment the recording booth has available for you to use.