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ZOOM Webinar with Dee Boyle

September 4, 2020 @ 1:00 pm - 2:00 pm

Webinar: Five Things Every Lead Generating Website Needs
If you’re investing in digital marketing, your website plays a crucial role in
how much you pay in your digital marketing and how likely you are to
convert potential customers. Simply having a website is no longer enough to
compete in the digital era. Your website is the cornerstone to all of your
digital marketing. No matter how much time and money you invest in digital
marketing channels, your efforts are wasted if your website lacks the design
and functionality to act as your salesperson. In this live webinar we are going
to breakdown the foundational features your website needs to operate as a
lead generating asset, versus a static informational online brochure.
In this webinar you will learn:
The difference between a lead generating website and brochure
Five foundational functionalities and attributes of a lead generating
How this connects to your digital marketing efforts and costs.
Action items to implement on your website in the short and long term.
About the presenter: Dee Boyle
Dee is BrandCraft’s resident social butterfly and communications guru. A Tri-
Cities native, she combines diverse expertise and a natural instinct to create
authentic brand messaging on digital platforms with passion and
enthusiasm. When she isn’t oozing joy around the office and giving our
client’s marketing strategy the upmost care and attention, she’s a busy gal.
Dee holds an appointment with the City of Kennewick as an Arts
Commissioner and gives her time to a list of other Tri-Cities organizations.


September 4, 2020
1:00 pm - 2:00 pm


Fuse SPC Richland
723 The Parkway
Richland, WA 99352 United States
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